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Global Privacy Policy

1. Introduction

We use your personal information to fulfill our commitment to providing an unparalleled guest service experience in connection with all of your interactions with FORTUNE GROUP OF HOTELS (the Purpose). As part of that undertaking, we are committed to safeguarding the privacy of the personal information we gather. By interacting with us, you understand and agree that we collect, use, and disclose your personal information in accordance with this Global Privacy Policy (this “Policy”).

2. Application of This Policy

This Policy applies to personal information regarding guests, individuals we do business with, or visitors. It applies regardless of the format – oral, electronic, or written. This Policy reflects our commitment to protect your personal information and has been adopted by all legal entities within the FORTUNE Group of Hotels.

While this Policy outlines our data processing activities globally, local laws may impose specific restrictions. In such cases, we adjust our practices accordingly.

3. Types of Personal Information We Collect

The term “personal information” refers to information that identifies or can identify you as an individual. Types of data we may collect include:

  • Full name, gender, contact details, business title, date and place of birth, nationality, passport and visa info, image.
  • Guest stay history, room preferences, arrival/departure dates, services used, communication records.
  • Credit card details, FORTUNE loyalty credentials, frequent flyer data.
  • Special accommodations (e.g. health conditions), survey responses, feedback, marketing preferences.
  • CCTV footage, Wi-Fi/device data, room key usage, security system interactions.
  • Website and app usage data (see Sections 7 and 8 for details).
  • Corporate account details for vendors, travel agents, meeting planners.
  • In limited cases, customer credit-related information.

Some information may be considered “Sensitive Personal Information” under certain jurisdictions. This includes data about health, race, religion, political beliefs, or legal matters. We process such data only where allowed by law and with your explicit consent if required.

4. How We Use Personal Information

Subject to applicable laws, we may use your personal information to:

  • Provide and charge for services.
  • Personalize your experience and fulfill special requests.
  • Respond to inquiries, conduct research, and improve services.
  • Comply with legal obligations.
  • Ensure safety, security, and conduct credit evaluations.

5. Disclosures of Your Personal Information

We may disclose your personal information in accordance with applicable laws in the following situations:

  • Agents & Service Providers: Third-party vendors contracted under confidentiality agreements.
  • Consumer Insights: Shared with affiliated companies to improve services and marketing.
  • Credit Authorization: Disclosed to assess creditworthiness.
  • Business Transfers: Information may be transferred if hotels/assets are sold or managed by others.
  • Legal Requirements: Disclosed when required by law or for legal defense purposes.

6. Centralized Data Processing

We may transfer personal information between countries as part of our centralized data activities (e.g., to Singapore). These transfers comply with this Policy and relevant laws.

7. Online Data Collection

  • Browsing: You can browse without revealing your identity.
  • Usage Data: We collect IP addresses, browser types, visit duration, etc.
  • Cookies: Used for website performance and personalization. You can block them in your browser.
  • Social Media Plugins: May identify you if activated. Use with caution.
  • User Profiles: Creating a profile allows personalization. You can modify or delete it anytime.
  • Third-party Links: We’re not responsible for the privacy practices of linked websites.
  • Security: We use SSL encryption and secure storage but cannot guarantee absolute security.
  • Minors: Services are not targeted to those under 18. Parental supervision required.
  • Advertising: We may work with partners to show you relevant ads based on your activity.

8. Apps

When using our apps, we may collect personal info (e.g. name, email, device data). Depending on your device and permissions, we may access contact lists, media, and location. Each app includes a privacy notice with specific details.

9. Your Choices

You can choose what information to provide. Some services may not function without required info. You can opt out of marketing messages anytime by contacting us or clicking “unsubscribe.”

10. Access and Updates

You may request access to, correction of, or deletion of your personal information. Requests must be made in writing with ID verification. A small fee may apply depending on the jurisdiction and volume of requests.

11. Policy Updates

We may update this Policy from time to time. Please refer to the effective date at the end of the policy.

12. Contact Us

For questions, concerns, complaints, or access requests, contact us by phone or email. All requests must be submitted in writing.

Where applicable, you may also enforce your privacy rights through national regulators or courts under binding corporate rules adopted by FORTUNE.

In case of conflict between translations of this Policy, the English version shall prevail.

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